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The Alexa Skills revolution that wasn’t

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Summary
Nutrition label

67% Informative

Alexa was never supposed to have an app store.

Instead, it had “skills,” which Amazon hoped developers would connect Alexa to new functionality and information.

Amazon certainly tried its best to make skills happen, but the interface for finding and using all those skills has always been a mess.

Alexa is still mostly for playing music, asking basic questions, and getting the weather.

Many of the most popular Alexa skills have two things in common: they’re simple Q&A games.

Volley is one of the companies that has figured out how to make skills that really work.

The pipeline from a hyper-targeted ad to an app install has been ruthlessly perfected over the years .

There’s just nothing like that for voice assistants.

Alexa is no longer a voice-only, or even voice-first, experience.

As Echo Show and Fire TV devices have gotten more popular, more people are interacting with Alexa with a screen nearby.

VR Score

57

Informative language

48

Neutral language

45

Article tone

informal

Language

English

Language complexity

39

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

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