Behind the curtain on Democrats’ unprecedented digital advertising campaign | CNN Politics

Future Forward PAC, or FF PAC , is the largest single-candidate super PAC in the 2024 election.

The group is breaking from traditional political advertising by focusing half of its $450 million budget on digital platforms.

It has produced and tested more than 1,000 unique ads, locking in on the economy and abortion as top messaging priorities.

Next week’s election will be a test for the group and its digital investment.

FF PAC is spending hundreds of millions on TV , but it’s on digital platforms that the group hopes to make its mark.

The group estimates it has delivered 3.71 billion high-quality video impressions so far.

FF PAC has been creative with its resources, spending millions on national ad buys that while airing everywhere still represent a cheaper way to reach swing states.

FF PAC has a singular role as the leading pro-Harris super PAC.

Republicans have deployed a network of large super PACs that each take on a share of the pro-Trump messaging.

Five of the largest groups have combined to raise $718 million and spend $709 million from the beginning of 2023 through mid-October .