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Ford’s All-Electric Midsize Pickup Is Hitting Its Cost Targets

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The Ford skunkworks’ midsize electric pickup truck, scheduled for the 2028 model year , will match China ’s BYD for costs.

CEO Jim Farley said Ford is shifting EV launches to help meet a previously stated goal of making all its new EVs profitable within 12 months of launch.

Ford expects 150 new EV nameplates to enter the North American market by the end of 2026 .