Disinformation Influences Political Support

This is a news story, published by Northeastern Global News, that relates primarily to Facebook, Instagram and X news.

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Northeastern Global News

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New research sheds light on how the 2016 and 2020 elections were won, lost — and the ‘critical’ role disinformation played

Summary

Nutrition label

85% Informative

Researchers studied data from platforms such as Facebook, Instagram and X (formerly Twitter) to measure changes in political support across 2016 and 2020 presidential elections.

They tracked data points such as the daily number of followers on official accounts; user reaction to the candidates’ posts; the volume of disinformation associated with, or targeting, the candidates.

The researchers also found that disinformation played a central role in shaping both discourse and polling during the two election cycles.

“I think we’re one of the only studies in marketing or political science that also has offline word-of-mouth conversations,” Pauwels says. “Very often online chatter is seen as a bubble, specifically if you only look at X or Facebook. And what you see there is just not representative of how the majority of Americans feel or behave.”.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful