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Microsoft calls out Google for running 'shadow campaigns' in Europe to influence regulators

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Microsoft says Google is running "shadow campaigns" to discredit Microsoft with regulators in Europe .

Google is behind a coalition of cloud companies aiming to influence policy makers and "mislead the public," Microsoft says.

Google previously said it would file an antitrust complaint against Microsoft with the EU 's executive body.

The conflict represents a fresh battle between Google and Microsoft .