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Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views

Engadget
Summary
Nutrition label

75% Informative

Instagram head Adam Mosseri said some videos on the platform appear reduced in quality well after they’re posted.

If the video later spikes in popularity again, “then we will re-render the higher quality video,” he said in the AMA .

Mosseri added that the performance system works at an aggregate level, not an individual viewer level.

The comment has sparked concern from small creators who say it puts them at a disadvantage.

VR Score

68

Informative language

61

Neutral language

73

Article tone

informal

Language

English

Language complexity

58

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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