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PsyPost

Conspicuous logos and clothing colors influence perceptions of men's mating priorities and attractiveness

PsyPost
Summary
Nutrition label

81% Informative

Evolutionary psychologists tend to focus on its function in mate attraction, suggesting that men’s luxury displays signal potential paternal investment.

Daniel J. Kruger hypothesized that men with showier luxury goods would be perceived as prioritizing mating effort over parenting effort.

In Study 1 , 357 ethnically diverse undergraduate students ( 62% women) rated hypothetical male shirt owners based on images of Ralph Lauren polo shirts.

Participants rated the men on characteristics such as mating effort (energy spent attracting mates), parental investment (willingness to invest in family), attractiveness for brief sexual affairs or long-term relationships.

VR Score

92

Informative language

99

Neutral language

57

Article tone

formal

Language

English

Language complexity

75

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links