Adobe Embraces Generative AI
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Generative AI toolsVerge
•Adobe execs say artists need to embrace AI or get left behind
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75% Informative
Adobe is going all in on generative AI models and tools, even if that means some artists don't like it.
The company is trying to appeal to both sides by giving its AI tools very specific purposes inside its Creative Cloud applications.
Many artists openly detest the technology and fear how it will impact their livelihoods.
Generative tools promise to automate repetitive or technically challenging tasks.
Adobe says the technology will create new jobs, but those jobs will be different, and some specialized roles may disappear entirely.
But plenty of people still value the work that goes into manual creative processes.
Adobe is the dominant provider of creative design software and few other companies provide a similarly connected ecosystem of products.
VR Score
70
Informative language
63
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58
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7
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