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burger chainCNBC
•83% Informative
E. coli outbreak could take as long as several months to find the source of the outbreak.
Investigators have zeroed in on the onions used in the Quarter Pounder burgers as a likely source.
The CDC reported 49 people became ill from the outbreak from Sept. 27 to Oct. 11 , as of Tuesday .
It's too soon to tell how the outbreak could affect McDonald 's business.
The CDC is investigating both the Quarter Pounder's uncooked slivered onions and its beef patty as the potential culprit for the E. coli outbreak.
Experts say it's unlikely McDonald 's sales and brand image will suffer from the outbreak.
Jack in the Box, Chipotle and Wendy 's have had foodborne illnesses linked to food safety issues.
McDonald's is already facing at least two lawsuits tied to the E. coli outbreak.
Experts say the chain should do more to mitigate the potential spread of the outbreak during the investigation.
"They just need to be seen as a good corporate player, and that's really how they're going to be able to bounce back pretty quickly," an expert says.
VR Score
84
Informative language
83
Neutral language
68
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