logo
welcome
CNBC

CNBC

What McDonald's needs to do next after E. coli outbreak

CNBC
Summary
Nutrition label

83% Informative

E. coli outbreak could take as long as several months to find the source of the outbreak.

Investigators have zeroed in on the onions used in the Quarter Pounder burgers as a likely source.

The CDC reported 49 people became ill from the outbreak from Sept. 27 to Oct. 11 , as of Tuesday .

It's too soon to tell how the outbreak could affect McDonald 's business.

The CDC is investigating both the Quarter Pounder's uncooked slivered onions and its beef patty as the potential culprit for the E. coli outbreak.

Experts say it's unlikely McDonald 's sales and brand image will suffer from the outbreak.

Jack in the Box, Chipotle and Wendy 's have had foodborne illnesses linked to food safety issues.

McDonald's is already facing at least two lawsuits tied to the E. coli outbreak.

Experts say the chain should do more to mitigate the potential spread of the outbreak during the investigation.

"They just need to be seen as a good corporate player, and that's really how they're going to be able to bounce back pretty quickly," an expert says.

VR Score

84

Informative language

83

Neutral language

68

Article tone

semi-formal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links