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New York Post

New York Post

Costco may have found its ‘Netflix moment’ with this membership-boosting move

New York Post
Summary
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Morgan Stanley analysts say Costco warehouses are seeing as much as low double-digit increases in membership counts after implementing card readers at the front of its stores.

Costco CEO Ron Vachris says the company has been piloting the system in the US for roughly six months .

Morgan Stanley: Costco could capture an additional 4 million members through conversion of nonfee paying customers in North America .