Costco's Membership Growth Potential
This is a US news story, published by New York Post, that relates primarily to Ron Vachris news.
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Costco warehousesNew York Post
•Costco may have found its ‘Netflix moment’ with this membership-boosting move
79% Informative
Morgan Stanley analysts say Costco warehouses are seeing as much as low double-digit increases in membership counts after implementing card readers at the front of its stores.
Costco CEO Ron Vachris says the company has been piloting the system in the US for roughly six months .
Morgan Stanley: Costco could capture an additional 4 million members through conversion of nonfee paying customers in North America .
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