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Wired

Is the Kindle Colorsoft Too Late? Amazon Reveals What Took So Damn Long to Catch Up

Wired
Summary
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77% Informative

Amazon 's Kindle Colorsoft is Amazon 's first color ereader.

Panos Panay is best known for his time at Microsoft , leading its devices and services department.

Amazon has been working on the device for more than two years .

Panay: "Kindle is 17 years in the making—almost to the day , by the way".

Kindle ereader sales are at their highest in a decade , says CEO Keith Panay .

The ereader market is expected to start growing again between now and 2029 .

The company is banking on the emotional connection between readers and their books.

Kindle is a sanctuary, says Panay , a device with no distractions.