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Goldfish is changing its name to ‘Chilean Sea Bass.’ Here’s why | CNN Business

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Summary
Nutrition label

69% Informative

Pepperidge Farm is rebranding Goldfish crackers to " Chilean Sea Bass " for a limited time.

The new name is a nod to its roots as a snack for kids.

It's part of a strategy to attract adults and reestablish its relevance amid a decline in snacking.

VR Score

55

Informative language

47

Neutral language

26

Article tone

semi-formal

Language

English

Language complexity

50

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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no affiliate links