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premixed cocktails

vancouversun

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Why the premixed cocktails buzz? Taste, simplicity — and weight loss — in hot Vancouver market

Summary

Nutrition label

64% Informative

In the last several years , ready-to-drink cocktails, or RTDs, have swept through the beverage industry.

Vancouver could be called Ground Zero for the trend.

In 2013 , Delta distiller Goodridge & Williams launched Nütrl . It became the country’s fastest-growing vodka soda brand.

Northam Beverages , which has its origins in Kamloops and Whistler but is headquartered in Vancouver .

In June , Strathcona Beer Company joined fellow brewers Red Truck and Parallel 49 in the premixed cocktail market.

LOLO is a low-alcohol, low-calorie tequila-based RTD that comes in two flavours, tequila lime fizz and honey paloma fizz.

So far this year , RTDs have made up 15 per cent of sales compared to beer.

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VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful