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Guardian

Guardian

‘I wanted both sides of the business to be as intimate as being in bed’: tech entrepreneur William Reeve

Guardian
Summary
Nutrition label

71% Informative

Online platform Goodlord is designed to help lettings agents, landlords and tenants slash admin time spent on renting.

It is used by 250,000 landlords and more than 500,000 tenants each year .

Goodlord ’s focus is on capturing the market around people relocating between tenancies.

Reeve has notched up more than 50 investments in his career, including Tide , Adzuna and tiny gigs specialist Sofar Sounds .

He believes rent controls are a terrible’ idea, adding: “It sounds like the magic bullet but just makes matters worse the market [as it is] may be unsatisfactory.

VR Score

66

Informative language

60

Neutral language

48

Article tone

informal

Language

English

Language complexity

42

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

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no affiliate links