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CityAM

CityAM

When it comes to luxury watches, the 1990s are back, baby!

CityAM
Summary
Nutrition label

63% Informative

By 1989 , fine Swiss watches had become a status symbol and, literally, a hot commodity.

The 1990s represented a Gucci -clad boom for high luxe.

The only hope for a traditional Swiss watch industry laid to waste by the 1970s quartz revolution lay in a consultant called Nicolas Hayek Sr ..

Franck Muller re-established haute horlogerie as an innovative thing, as well as fashionable thing.

Sir Elton John considered him the Picasso ’ of watches, once telling GQ magazine, “Men’s watches were nice but they were boring.”.

VR Score

48

Informative language

39

Neutral language

15

Article tone

semi-formal

Language

English

Language complexity

48

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

Affiliate links

no affiliate links