1990s Luxury Watch Boom
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luxury watchesCityAM
•When it comes to luxury watches, the 1990s are back, baby!
63% Informative
By 1989 , fine Swiss watches had become a status symbol and, literally, a hot commodity.
The 1990s represented a Gucci -clad boom for high luxe.
The only hope for a traditional Swiss watch industry laid to waste by the 1970s quartz revolution lay in a consultant called Nicolas Hayek Sr ..
Franck Muller re-established haute horlogerie as an innovative thing, as well as fashionable thing.
Sir Elton John considered him the Picasso ’ of watches, once telling GQ magazine, “Men’s watches were nice but they were boring.”.
VR Score
48
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39
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15
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semi-formal
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English
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48
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long-living
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