Doritos Space Ad Premieres
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Zero Gravity Cool Ranch chipsSpace
•Exclusive: Doritos' 1st ad filmed in space features special 'zero-g' chips (video)
72% Informative
Doritos is releasing its first ad filmed in space.
The ad is filled with the sound of astronauts "crunching" down on the brand's first -ever chips to leave the planet.
The chips were launched on the Polaris Dawn mission as part of an effort to raise funds for pediatric cancer research.
The Doritos promotion set out to raise $ 585,000 , including an initial donation by Frito-Lay of $ 500,000 .
The chips were described as being the same as those flown on the mission, only packaged differently.
A taste test allowed for a taste test between Cool Ranch Minis and Cool Ranch chips.
VR Score
71
Informative language
66
Neutral language
82
Article tone
formal
Language
English
Language complexity
51
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
12
Source diversity
7