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Exclusive: Doritos' 1st ad filmed in space features special 'zero-g' chips (video)

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Doritos is releasing its first ad filmed in space.

The ad is filled with the sound of astronauts "crunching" down on the brand's first -ever chips to leave the planet.

The chips were launched on the Polaris Dawn mission as part of an effort to raise funds for pediatric cancer research.

The Doritos promotion set out to raise $ 585,000 , including an initial donation by Frito-Lay of $ 500,000 .

The chips were described as being the same as those flown on the mission, only packaged differently.

A taste test allowed for a taste test between Cool Ranch Minis and Cool Ranch chips.