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The Cool Down

The Cool Down

Vodka brand rolls out major change to its product — and it could set new standard for spirits

The Cool Down
Summary
Nutrition label

70% Informative

London -based Sapling Spirits has rolled out vodka that comes in an aluminum bottle.

The material is 100% recyclable, and the process to do so is far less energy-intensive than glass recycling.

Unlike glass, aluminum also retains its quality every time it is recycled.

Europe has been warming faster than the global average since the 1980s .

VR Score

56

Informative language

49

Neutral language

4

Article tone

informal

Language

English

Language complexity

56

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

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