Trump Campaigns Focus on Transgender Ads

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CNN

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Here’s how Trump, Harris and their allies have altered their ad spending strategies in October | CNN Politics

Summary

Nutrition label

83% Informative

Donald Trump and his allies directed about a third of all their spending on broadcast TV ads to ads about transgender health care.

Kamala Harris and her allies continued to put money into ads focused on taxes, character and health care, while lowering their investment in spots about abortion rights.

Democrats have also abandoned an earlier emphasis on immigration and crime in the weeks after Harris took over the ticket.

AdImpact categorizes tone of campaign ads airing on broadcast TV as either “positive,” “negative” or “contrast” Data shows that the Trump campaign and its allies are waging an overwhelmingly negative advertising effort.

By comparison, data for the Harris campaign and allies reflects a more balanced approach.

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Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech