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IKEA aims to help Canadians sleep better

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Summary
Nutrition label

55% Informative

New immersive display is a celebration of sleep.

More than one of every two Canadian experience sleep problems ( 55 per cent ) IKEA has created an immersive dream experience that celebrates sleep.

The interactive display features a number of fun and relaxing experiences a walk in the clouds, a pillow bar or take a seat in a couch decorated with night owls.

VR Score

40

Informative language

32

Neutral language

35

Article tone

semi-formal

Language

English

Language complexity

54

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links