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big budget feature filmsTheWrap
•71% Informative
ReelShort is one of the leading vertical short-form video streaming platforms.
The Chinese -owned platform has seen a 992% increase in downloads in the last 12 months .
The app currently has 50 million monthly active users who make micro-payments by buying “coins” to watch content.
The company is part of a digital storytelling conglomerate called Crazy Maple Studios .
ReelShort has 100 in-house productions and more than 2,000 licensed titles.
The goal for 2025 is a new show every day, CEO Jia told TheWrap .
Analysts say keeping up with the demand of user-generated video platforms like TikTok will be an uphill battle.
Several of the platform’s fan favorites have been exclusively signed to the site, meaning they cannot work for any other vertical short competitor.
Another ReelShort actress, Haley Lohrli , joined Moliski and others at the NeueHouse event.
For someone often depicted as the wife of a billionaire on the platform, she is only 24.
VR Score
61
Informative language
55
Neutral language
22
Article tone
formal
Language
English
Language complexity
46
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
9
Affiliate links
no affiliate links