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ReelShort’s Exponential Growth Creates New Market for Super-Skinny Content

TheWrap
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ReelShort is one of the leading vertical short-form video streaming platforms.

The Chinese -owned platform has seen a 992% increase in downloads in the last 12 months .

The app currently has 50 million monthly active users who make micro-payments by buying “coins” to watch content.

The company is part of a digital storytelling conglomerate called Crazy Maple Studios .

ReelShort has 100 in-house productions and more than 2,000 licensed titles.

The goal for 2025 is a new show every day, CEO Jia told TheWrap .

Analysts say keeping up with the demand of user-generated video platforms like TikTok will be an uphill battle.

Several of the platform’s fan favorites have been exclusively signed to the site, meaning they cannot work for any other vertical short competitor.

Another ReelShort actress, Haley Lohrli , joined Moliski and others at the NeueHouse event.

For someone often depicted as the wife of a billionaire on the platform, she is only 24.