History of Beer - Rise of the Beer Barons - World History - Extra History - Part 5

Beer was going global and industrialization was about to turn regional breweries into massive beverage corporations we know today .

China had an active beer brewing culture for thousands of years , but when grains like Millet fell out of the diet, brewing shifted to rice.

In 1847 , a young Danish man named JC Jacobson founded a brewery outside Copenhagen , using steam power and other new industrial technologies to produce Danish Pilsner .

17 years later , a 22 year old bought an outdated 16th century brewery in Amsterdam , hired a student of Louis Pasteur to find in culture new types of bottom fermenting yeast.

Together these rivals kick started the scientific age of brewing.

In 1855 , Swabian immigrant Friedrich Mueller arrived in Milwaukee , WI and purchased an existing brewery to modernize, christening it with his Americanized name, Miller .

Joseph Schlitz arrived in the city and married a brewer's widow, taking over the business and naming it after himself.

Frederick Pabst , who took ownership of his father in law's brewery and decided, as a branding exercise, to tie a blue ribbon around the bottles of the beer he'd named for his father-in-law, Philip Best .

By 1900 , Busch was the king of beers in the Midwest , and America usurped Germany .

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