FTC's "click-to-cancel" rule announced
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negative option marketingFederal Trade Commission
•Federal Trade Commission Announces Final “Click-to-Cancel” Rule Making It Easier for Consumers to End Recurring Subscriptions and Memberships
69% Informative
Most of the final rule’s provisions will go into effect 180 days after it is published in the Federal Register .
The rule also will prohibit sellers from misrepresenting any material facts while using negative option marketing.
The Commission voted to adopt a final rule with certain changes, most notably dropping a requirement that sellers provide annual reminders to consumers of the negative option feature of their subscription.
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English
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72
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