Women Buy Oura Rings

This is a news story, published by Wired, that relates primarily to Oura news.

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Oura ring

Wired

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The Oura Ring 4 Is Lighter, Prettier, and More Wearable Than Ever

Summary

Nutrition label

55% Informative

Fifty-nine percent of all Oura ring wearers are now women, and in particular, women in their twentiess, who have bought rings at 2.6 times the rate of other demographic groups.

Oura has made a number of significant hardware and software changes to the fourth generation of the ring that make it more convenient and wearable than ever.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

possibly offensive

Hate speech

not hateful