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provocative contentPsyPost
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76% Informative
New research shows people are more likely to engage with posts that provoke rather than affirm their political beliefs.
This “confrontation effect” is driven by outrage, pushing people to respond to opposing viewpoints.
Researchers used Facebook ’s advertising platform to target U.S. users with different political views.
The researchers tested whether the way a message is framed affects the likelihood of engaging with ideology-inconsistent content.
The researchers measured the engagement rates, including clicks and comments, for each type of post.
They found that posts framed as high-threat (fighting for a cause) generated more engagement from users with opposing views.
VR Score
86
Informative language
93
Neutral language
33
Article tone
informal
Language
English
Language complexity
70
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links