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whole EV revolutionCarBuzz
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67% Informative
The Ford F-150 Lightning sold 24,165 units in 2023 , which is a nearly 55% jump from 2022 's year-end sales number of 15,617 .
The Lightning made up just over 4% of all F-Series sales last year .
Chevy 's Chevy Silverado typically comes in right behind the F-series for overall sales, year after year .
Ford is losing money on every F-150 Lightning they move off the lot.
The Blue Oval reported an average loss of around $36,000 per EV sold at the end of the third quarter .
Electric pickup is going to have to command more than 4% of all Ford sales before we can say we're truly in the era of the battery-powered truck.
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