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76% Informative
An analysis by CalMatters and The Markup found that real-world violence can sometimes open new revenue opportunities for social media companies.
After the October 7th attack on Israel last year and the country’s response in Gaza , Meta saw a major increase in dollars spent related to the conflict.
Tech advocacy groups and others question whether Facebook should even profit from violence.
Advertisers responding to current events are seen across the media landscape, including on television, radio, and online news outlets.
CalMatters and The Markup looked at ads related to the shooting in Meta's Ad Library .
The ads did not appear to violate Meta 's policies, although some may have broken its ban against showing weapons while alleging election-related corruption.
More than 2,600 of the 4,200 ads were related to the January 6th assassination attempt.
The total Red First paid to Meta in the 10 weeks after the shooting for those ads: between $473,000 and $798,000 .
The NRA has paid Meta to promote pro-gun views on Meta and Google 's ad platforms after mass shootings.
VR Score
73
Informative language
70
Neutral language
34
Article tone
formal
Language
English
Language complexity
62
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
16
Source diversity
13
Affiliate links
no affiliate links