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New York Magazine

New York Magazine

Is Reddit the Future of Crisis Communications?

New York Magazine
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The Biden administration’s whitehouse’ account has new posts in subreddits r/ NorthCarolina and r/ Georgia to discuss the federal response to Hurricane Helene and Hurricane Milton .

Reddit is also coming into play for another (comparatively inconsequential) type of crisis: Brand meltdowns.

Community moderators have grown weary of volunteering for an increasingly profit-minded (and now public) company that takes them for granted.

The site's size and new visibility on Google has caused an influx of spammers and bots looking to get a piece.

But in the meantime, Reddit is serving as an online information oasis of last resort.