Campaign Strategy: Persuasion or Mobilization?
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Harris campaign insiderCondé Nast
•Why Kamala Harris Is Making a Play for GOP Voters
63% Informative
The mix between persuasion and mobilization has shifted since Harris stepped into the top of the ticket in late July .
Harris ’s ability to wage an energetic war on both fronts at the same time has been greatly enhanced by the gusher of money, at least $1 billion , that the vice president has raised in less than three months .
“There are no warning lights, but there are things we need to tighten up,” says Bakari Sellers , a former South Carolina legislator who is close to Harris ’s campaign and believes Black and Hispanic men should be the campaign’s focus. “It’s a no-stone-left-unturned strategy—because she can lose a close race, or she can win all six swing states. That’s kind of where it is.”.
VR Score
72
Informative language
74
Neutral language
31
Article tone
semi-formal
Language
English
Language complexity
54
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links