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current widow modelTelegraph
•68% Informative
The 'living widow' has been a staple of TV adverts for Scottish Widows since the mid-1980s .
She will be phased out over the next year and replaced by a digital version of the character.
The decision has been taken as the Edinburgh -based life insurance firm carries out a refresh of its brand.
The current widow model, Amber Martinez , will continue to be used in the branding until the end of 2025 .
VR Score
57
Informative language
48
Neutral language
78
Article tone
informal
Language
English
Language complexity
48
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
1
Source diversity
1
Affiliate links
no affiliate links