B.C. Election Get-Out-The-Vote Effort

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B.C. Election: Parties using mix of new digital tactics and tried-and-true methods to reach voters

Summary

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71% Informative

The B.C. Conservatives recently sent out text messages to hundreds of thousands of cellphones across the province, asking users who they planned to vote for.

The party’s rapid rise has meant it doesn’t have the legacy database of voter information that the NDP , or even the Greens , can rely on.

Kennedy Stewart , a political scientist at Simon Fraser University , said what the Tories are doing is reaching a much wider audience than anything he saw during his years of campaigning.

Marie Della Mattia , the NDP ’s campaign manager, acknowledged the party does have a legacy database of voters from previous campaigns but that a lot can change over four years .

Maureen Balsillie , the Green campaign manager said that her party is also relying for the most part on legacy voter lists and door-knocking.

She is a big proponent of having canvassers knock on doors several times.

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Informative language

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informal

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English

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not offensive