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violent protestsiNews (Indonesia)
•57% Informative
Cabinet Office paid for adverts on Snapchat, TikTok and digital news platforms.
The marketing push sought to deter potential rioters by highlighting the risks of taking part in the violence.
Officials estimate the ads were seen by 32 million people.
Experts said the decision to counter inflammatory material with online messages may have helped “take the wind out of the sails” of the widespread disorder.
Post inciting violence or hatred is now more likely to be created by activists and extremists.
The Institute for Strategic Dialogue said the unrest had roots in causes from white nationalism to anti-Muslim racism.
The think-tank said the UK ’s counter-extremism strategy needs to be overhauled to tackle a cocktail of broader threats to democracy including misinformation by hostile states.
VR Score
55
Informative language
51
Neutral language
49
Article tone
formal
Language
English
Language complexity
61
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links