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81% Informative
The Utah Hockey Club had four months to figure out how to create an in-game experience that was unique, memorable and specific to its fans.
The team had to cultivate an experience that felt like both a hockey game and a Utah -specific event.
Architects of this process often share how developing an environment takes time to perfect, while admitting it can take years to craft.
In-game operations often refer to everything from the arena to the PA announcer as a character.
A mascot is one of the primary ways a team interacts with its fans because players cannot be everywhere.
Delta Center's interior signage appears to be more extensive than what most NHL arenas have.
The UHC wants to create an environment that's respected by fans.
The Utah Hockey Club has a goal song, chants and a goal horn.
The team has yet to choose a name and is currently called the Utah Hockey club.
The club has a temporary mascot, Jazz Bear , with plans for a more permanent solution.
VR Score
81
Informative language
78
Neutral language
76
Article tone
informal
Language
English
Language complexity
35
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
3
Affiliate links
no affiliate links