UK Telecoms Ads Crackdown
This is a BT news story, published by Guardian, that relates primarily to Advertising Standards Authority news.
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broadband contractsGuardian
•UK advertising watchdog cracks down on misleading broadband price ads
81% Informative
Advertising Standards Authority issues batch of rulings against BT , EE and Plusnet ads.
Guidance sets stricter rules on prominence that must be given to important information about future price rises when customers sign up.
The ASA ruled that the ads must not appear again and told all six providers to ensure they make sufficiently clear that broadband contracts would be subject to mid-contract price rises.
VR Score
82
Informative language
80
Neutral language
59
Article tone
semi-formal
Language
English
Language complexity
61
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
3
Source diversity
2
Affiliate links
no affiliate links