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Guardian

Guardian

UK advertising watchdog cracks down on misleading broadband price ads

Guardian
Summary
Nutrition label

81% Informative

Advertising Standards Authority issues batch of rulings against BT , EE and Plusnet ads.

Guidance sets stricter rules on prominence that must be given to important information about future price rises when customers sign up.

The ASA ruled that the ads must not appear again and told all six providers to ensure they make sufficiently clear that broadband contracts would be subject to mid-contract price rises.

VR Score

82

Informative language

80

Neutral language

59

Article tone

semi-formal

Language

English

Language complexity

61

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links