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Wired

What Google's U-Turn on Third-Party Cookies Means for Chrome Privacy

Wired
Summary
Nutrition label

70% Informative

Google paused its long-held plans to abolish third -party cookies in its Chrome browser after failing to please a mix of privacy campaigners, regulators, and advertisers.

The backlash was immediate, with critics seeing the move as a disaster and admission of failure.

While it seems like a backtrack, Google argues its new approach offers control over privacy settings while continuing to support cookies for those who want them.

Apple 's ATT opt-in rates range from 12 percent to 40 percent across different app categories.

Google is already advising developers to act as if they don’t have cookies.

The tech giant is working under the assumption that even if 80 percent do opt out, 20 percent of Chrome ’s more than 3 billion users isn't a bad result.

Google says it has received feedback from “a wide variety of stakeholders”.

VR Score

61

Informative language

55

Neutral language

12

Article tone

semi-formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links