Google Pauses Chrome Cookie Removal

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What Google's U-Turn on Third-Party Cookies Means for Chrome Privacy

Summary

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70% Informative

Google paused its long-held plans to abolish third -party cookies in its Chrome browser after failing to please a mix of privacy campaigners, regulators, and advertisers.

The backlash was immediate, with critics seeing the move as a disaster and admission of failure.

While it seems like a backtrack, Google argues its new approach offers control over privacy settings while continuing to support cookies for those who want them.

Apple 's ATT opt-in rates range from 12 percent to 40 percent across different app categories.

Google is already advising developers to act as if they don’t have cookies.

The tech giant is working under the assumption that even if 80 percent do opt out, 20 percent of Chrome ’s more than 3 billion users isn't a bad result.

Google says it has received feedback from “a wide variety of stakeholders”.

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