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Where Have All the Chief Metaverse Officers Gone?

Wired
Summary
Nutrition label

75% Informative

Robert Triefus , then Gucci ’s CEO of Vault , left Gucci “abruptly” last month .

He was off “to pursue other opportunities,” the brand said at the time.

The trend of hastily recruited “chief metaverse officer” briefly convulsed the private sector starting in late 2021 .

Meta 's ChatGPT was released in November 2022 , with just 38 active users over a single 24-hour period.

In the last quarter of 2022 , Bloomberg transcript data recorded just two mentions of the metaverse in earnings calls at S&P 500 businesses.

Coca-Cola's Pratik Thakar swiftly pivoted from spearheading the brand’s metaverse content to becoming the company’s global generative AI lead in August 2023 .

The promise of the metaverse from 2021 simply isn’t holding true in 2024 .

Zuckerberg mentioned the word just three times in his keynote address at his company’s developer conference, Meta Connect .

The buzz on collections that were initially successful has all but died too.

Not everyone has given up on the idea, though.

VR Score

70

Informative language

65

Neutral language

30

Article tone

semi-formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

24

https://www.coindesk.com/web3/2022/10/07/its-lonely-in-the-metaverse-decentralands-38-daily-active-users-in-a-13b-ecosystem/https://www.prweek.com/article/1833112/disneys-metaverse-chief-departs-shortly-division-shutdownhttps://www.lvmh.com/news-lvmh/lvmh-takes-viva-technology-2024-visitors-into-its-dream-gardenhttps://www.youtube.com/watch?v=YfQkFddvh_chttps://www.legalcheek.com/2022/07/german-law-firm-opens-office-in-metaverse/https://www.reuters.com/business/hermes-wins-permanent-ban-metabirkin-nft-sales-us-lawsuit-2023-06-23/https://www.voguebusiness.com/story/technology/lvmhs-nelly-mensah-on-taking-tech-risks-in-luxuryhttps://subscribe.wired.com/subscribe/splits/wired/WIR_SELF?source=HCL_WIR_EDIT_HARDCODED_0_COMMERCE_AFFILIATE_ZZhttps://nftplazas.com/tiffany-nftiffs-rakes-in-12-5-million/https://www.hypergridbusiness.com/2012/03/second-life-enterprise-was-a-costly-mistake/https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/value-creation-in-the-metaversehttps://www.wsj.com/articles/meta-metaverse-horizon-worlds-zuckerberg-facebook-internal-documents-11665778961https://www.voguebusiness.com/technology/new-gucci-nfts-combine-fashion-and-art-using-generative-aihttps://www.bloomberg.com/news/articles/2023-05-05/ai-scores-as-hot-topic-on-earnings-calls-as-interest-deepenshttps://www.voguebusiness.com/technology/emeralds-rubies-and-nfts-inside-bulgaris-new-era-high-jewelleryhttps://www.voguebusiness.com/companies/stone-island-taps-ex-gucci-exec-robert-triefus-as-ceohttps://hypebeast.com/2021/5/virtual-gucci-bag-roblox-resalehttps://www.burberryplc.com/news/brand/2022/burberry-launch-bespoke-in-game-adventure-and-special-collectionhttps://unxd.com/https://www.linkedin.com/company/futureverseofficial/https://about.fb.com/news/2023/09/new-ray-ban-meta-smart-glasses/https://www.highsnobiety.com/p/stone-island-metaverse-nft/https://www.russellreynolds.com/en/insights/articles/leading-into-the-metaverse/still-think-the-metaverse-is-a-buzzwordhttps://opensea.io/collection/superplastic-supergucci/activity

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