Bose Settles into Graduate School

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Bose CEO Lila Snyder

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Bose Reinvented Itself Just in Time. Now Comes the Tricky Part

Summary

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71% Informative

Lila Snyder is the first female CEO of Bose , a former 15-year McKinsey consultant.

She helped turn a rickety start in the wireless earbud and Bluetooth speaker space into some of the sleekest, best-sounding models on the market.

The company has always had premium prices, but in certain categories the products haven't always matched the brand's prestige.

CEO Lila Snyder says Bose is proud to remain dominant in its noise-canceling market.

She says the brand uses professionals, semi-professinals in the case of small-venue musicians, not only to improve its products but also to market to folks who are interested in higher-end audio.

Current projects that excite Synder include the company’s developing work in car audio.

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