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Wired

Meta Can’t Use Sexual Orientation to Target Ads in the EU, Court Rules

Wired
Summary
Nutrition label

64% Informative

Max Schrems has complained of seeing advertising on Meta platforms targeting his sexual orientation.

He says advertisers using Meta can deduce his sexuality from proxies, such as his app logins or website visits.

The Austrian privacy activist says he believes only a handful of Facebook users will have the same issue.

The Court of Justice of the European Union ( CJEU ) also ruled today Meta has to limit the data it uses for advertising more broadly.

VR Score

58

Informative language

55

Neutral language

2

Article tone

informal

Language

English

Language complexity

59

Offensive language

offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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