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prosocial market economy envisions businessesTurun yliopisto
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85% Informative
A team of researchers led by Associate Professor Jan Pfister from the University of Turku has introduced a forward-thinking approach to performance management, offering a vision for how businesses and organizations can achieve both economic success and sustainability.
Funded by the Research Council of Finland , this research reconsiders the focus on self-interest and short-term gains that dominate traditional economic frameworks.
It argues that organizations fostering prosocial behaviours are more likely to succeed over time.
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