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Mashable

Gen Z is shopping more on Snapchat than TikTok or Instagram, study shows

Mashable
Summary
Nutrition label

76% Informative

A new report finds that shoppers are buying content from creators on social media.

The people most influenced by creators to shop are young people, particularly Gen Z shoppers.

The platform that influences creator-driven shopping the most is Snapchat, beating out both TikTok and Instagram .

The report also found that 85.6% of shoppers who said Snapchat content led them to make a purchase also said they had made a purchase because of creator or influencer content.

VR Score

74

Informative language

73

Neutral language

10

Article tone

informal

Language

English

Language complexity

47

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links