This is a news story, published by Mashable, that relates primarily to Instagram news.
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social media marketing worksMashable
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76% Informative
A new report finds that shoppers are buying content from creators on social media.
The people most influenced by creators to shop are young people, particularly Gen Z shoppers.
The platform that influences creator-driven shopping the most is Snapchat, beating out both TikTok and Instagram .
The report also found that 85.6% of shoppers who said Snapchat content led them to make a purchase also said they had made a purchase because of creator or influencer content.
VR Score
74
Informative language
73
Neutral language
10
Article tone
informal
Language
English
Language complexity
47
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
3
Affiliate links
no affiliate links