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Upworthy

Ingenious new Heinz ketchup label fixes problem that has annoyed diners forever

Upworthy
Summary
Nutrition label

48% Informative

In the old design, the Heinz label had a simple white border that matched the color of Heinz ketchup.

Diners who like ketchup tend to be extremely passionate about it, and don't take kindly to being duped.

VML Turkey VML, a global marketing agency, came up with the award-winning design.

VR Score

27

Informative language

14

Neutral language

33

Article tone

informal

Language

English

Language complexity

36

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links