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Heinz Tomato KetchupUpworthy
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48% Informative
In the old design, the Heinz label had a simple white border that matched the color of Heinz ketchup.
Diners who like ketchup tend to be extremely passionate about it, and don't take kindly to being duped.
VML Turkey VML, a global marketing agency, came up with the award-winning design.
VR Score
27
Informative language
14
Neutral language
33
Article tone
informal
Language
English
Language complexity
36
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links