Heinz Enhances Tomato Ketchup Label
This is a Turkey news story, published by Upworthy, that relates primarily to Heinz news.
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Heinz Tomato KetchupUpworthy
•Ingenious new Heinz ketchup label fixes problem that has annoyed diners forever
48% Informative
In the old design, the Heinz label had a simple white border that matched the color of Heinz ketchup.
Diners who like ketchup tend to be extremely passionate about it, and don't take kindly to being duped.
VML Turkey VML, a global marketing agency, came up with the award-winning design.
VR Score
27
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14
Neutral language
33
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informal
Language
English
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36
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not offensive
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short-lived
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