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Persuasion expert shares how one word makes people 30% more likely to change their minds

Upworthy
Summary
Nutrition label

52% Informative

Persuasion expert shares how one word makes people 30% more likely to change their minds.

Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “ Magic Words : What to Say to Get Your Way’.

VR Score

44

Informative language

38

Neutral language

24

Article tone

informal

Language

English

Language complexity

37

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links