TikTok: #HomeRemodeling and #HouseDesign
This is a China news story, published by Wired, that relates primarily to Bilibili news.
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TikTok videoWired
•How to Renovate Your Home for a Billion Children
59% Informative
In 2022 , an account called @designer_bob posted videos about extreme home renovation on TikTok .
Within a month , the account had a viral hit: a video about designing a bedroom for four children.
Hundreds of other accounts started posting similar videos, racking up millions of views.
The videos struck me as a case study of how TikTok trends have evolved.
The unhinged home renovation videos on TikTok are machine-translated versions of videos from Bilibili , China ’s closest equivalent to YouTube .
The videos are meant to satirize real estate porn in cities like Hong Kong and Shanghai , and the commenters are all on the joke.
It appears there isn’t any kind of scam or scam or marketing stunt here after all.
VR Score
36
Informative language
21
Neutral language
27
Article tone
informal
Language
English
Language complexity
44
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
19
Source diversity
7
Affiliate links
no affiliate links