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Wired

How to Renovate Your Home for a Billion Children

Wired
Summary
Nutrition label

59% Informative

In 2022 , an account called @designer_bob posted videos about extreme home renovation on TikTok .

Within a month , the account had a viral hit: a video about designing a bedroom for four children.

Hundreds of other accounts started posting similar videos, racking up millions of views.

The videos struck me as a case study of how TikTok trends have evolved.

The unhinged home renovation videos on TikTok are machine-translated versions of videos from Bilibili , China ’s closest equivalent to YouTube .

The videos are meant to satirize real estate porn in cities like Hong Kong and Shanghai , and the commenters are all on the joke.

It appears there isn’t any kind of scam or scam or marketing stunt here after all.

VR Score

36

Informative language

21

Neutral language

27

Article tone

informal

Language

English

Language complexity

44

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Affiliate links

no affiliate links