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House Republicans take new approach on abortion: Talk about it

Politico
Summary
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78% Informative

About a dozen GOP candidates in competitive House races have aired broadcast TV ads this fall outlining their position on abortion.

Republicans know there’s a large trust gap with voters for their party on the issue.

Democrats have been hammering them since the fall of Roe v. Wade in 2022 , powering a string of victories on the left.

The National Republican Congressional Committee sent a memo to candidates earlier this year urging them to stake out a clear position on abortion.

But even the party’s own strategists acknowledged that many voters are predisposed to associate the party with a strict ban.

Democrats are adapting their response as Republicans shift strategies, dropping ads to counter the GOP 's messaging.