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Google adArs Technica
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81% Informative
Google wound down its defense in the US Department of Justice's ad tech monopoly trial this week .
The tech giant started its defense by showing a widely mocked chart that Google executive Scott Sheffer called a "spaghetti football" The DOJ's cross-examination of a key expert that Google is relying on to challenge the DOJ 's market definition was "tainted" and irrelevant.
The DOJ wants to see a Google -only pipeline through the heart of the ad tech stack.
Google argues that it has designed a set of products that work efficiently with each other.
The main problem with Google 's defense appears to be the evidence emerging from its own internal documents.
The DOJ will next be calling witnesses for rebuttal.
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