Menu price increases at McDonald’s, Taco Bell, and other chains are sparking consumer revolt

Fast food brands are facing sticker shock in the U.S. because of rising menu prices.

A recent survey found that convenience was still the most common reason why people ordered from a fast-food restaurant, followed by affordability.

The CEO of McDonald’s said it needs to convey a “strong national value proposition” to customers.

A LendingTree survey found 62% of Americans said they were eating less fast food than they used to.

Fast-food brands have lost control of the narrative on runaway fast-food prices.

The head of McDonald’s USA wrote a blog post to debunk some of the more dramatic examples of menu hikes.

But the real increases that Erlinger cited were still high enough to raise eyebrows.

Fast-food brands employ the best marketing teams money can buy, as a hedge against the unsettling idea that every consumer has a unique tolerance level.

For some, a true breaking point may never come.

For Allen Watson , it came one January day in Myrtle Beach , when the asking price for his favorite combo meal got a little too steep.