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Volvo’s head of sustainability on why the brand tweaked its ‘EV or bust’ strategy

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Summary
Nutrition label

74% Informative

Volvo says it will rely on a mix of hybrids and battery electric vehicles to reach its new goal of selling “ 90 to 100 percent ... electrified models” by 2030 .

The adjustment is the result of months of declining customer interest in EVs, leading to slower growth in sales than originally predicted.

Likewise for 2030 , where it will be a 65 percent reduction in per-car emissions, as opposed to the original target of 75 percent . “It’s a small adjustment,” she said. “And we’re still committed.”.

VR Score

75

Informative language

72

Neutral language

46

Article tone

informal

Language

English

Language complexity

44

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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