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Sourcing Journal

Sourcing Journal

OVS Extends Partnership with Haelixa to Trace Italian Cotton

Sourcing Journal
Summary
Nutrition label

81% Informative

Italian apparel brand OVS will use Haelixa ’s DNA marking technology to trace cotton grown in Italy .

The retailer is sourcing long-staple cotton with high resistance from Palermo , Sicily .

OVS introduced a collection of T-shirts made with the cotton last April .

VR Score

77

Informative language

74

Neutral language

61

Article tone

formal

Language

English

Language complexity

60

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Affiliate links

no affiliate links