LG Adds Ads to Screen Savers

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Ars Technica

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LG TVs start showing ads on screensavers

Summary

Nutrition label

80% Informative

LG announced September 5 that it was adding ads to its TVs' screensavers.

The screensaver ads activate “across the home screen, LG Channels , and Content Store on LG smart TVs" LG has put these ads on by default, according to FlatpanelsHD, but you can disable them in the TVs' settings.

LG has been expanding its business for selling and tracking ads on LG TVs.

Meanwhile, advertisers are challenged to find ways to continue reaching TV viewers in a world shifting from linear TV to streaming and web-based entertainment that's often sold with the option of being commercial-free. Although lower-priced TVs, like those running Roku OS , may have a reputation for more ads, they’re also doing well in the market. Market conditions and changing TV users' habits are forcing LG to adapt the way it makes money from TVs. Unfortunately for those adverse to ads, that means pushing more commercials and finding better ways to track viewers..

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful