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screensaver adArs Technica
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80% Informative
LG announced September 5 that it was adding ads to its TVs' screensavers.
The screensaver ads activate “across the home screen, LG Channels , and Content Store on LG smart TVs" LG has put these ads on by default, according to FlatpanelsHD, but you can disable them in the TVs' settings.
LG has been expanding its business for selling and tracking ads on LG TVs.
Meanwhile, advertisers are challenged to find ways to continue reaching TV viewers in a world shifting from linear TV to streaming and web-based entertainment that's often sold with the option of being commercial-free. Although lower-priced TVs, like those running Roku OS , may have a reputation for more ads, they’re also doing well in the market. Market conditions and changing TV users' habits are forcing LG to adapt the way it makes money from TVs. Unfortunately for those adverse to ads, that means pushing more commercials and finding better ways to track viewers..
VR Score
76
Informative language
72
Neutral language
48
Article tone
semi-formal
Language
English
Language complexity
52
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
9
Source diversity
6
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