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European Union privacy rights group noyb has taken issue with a new feature Mozilla recently deployed in Firefox that it argues turns the Firefox browser “into a tracking tool for websites” Mozilla calls the feature at issue “ Privacy Preserving attribution” (PPA) The company never asked its users if they wanted to enable it, instead, Mozilla decided to turn it on by default.
PPA is built on cryptographic techniques to enable aggregated attribution that preserves privacy.
Mozilla says it’s concerned about moves in certain jurisdictions to block anti-tracking features in browsers.
Mozilla welcomes opportunities to engage with stakeholders, its own community of users and regulators as it builds out the technology.
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