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Nike and Sky ads banned over misleading ‘dark pattern’ tactics

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Summary
Nutrition label

66% Informative

Adverts for Nike and Sky have been banned for using so-called “dark pattern’s tactics’ Advertising Standards Authority ( ASA ) said both rulings were part of its wider work investigating “online choice architecture’ (OCA) Sky did not make it clear that a free trial for Now TV would automatically renew with a charge unless cancelled.

VR Score

63

Informative language

61

Neutral language

43

Article tone

informal

Language

English

Language complexity

66

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links